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旅游满意度作为衡量某一景区服务质量的重要标尺,在旅游发展中将愈发变得重要。可以说,提高游客满意度是景区未来发展的出发点和落脚点。葛根塔拉草原景区位于内蒙古中部,是呼和浩特周边最早开发利用的旅游接待地,有其天然的地理、资源优势。但笔者发现,对于内蒙古草原景区,无论是学术界还是景区本身,对游客满意度的调查研究尚处匮乏。本文着重从游客满意度的角度出发探讨葛根塔拉旅游景区存在的一些问题,并对景区提高游客满意度方面提出相应的建议。
As an important measure of the quality of service in a scenic area, tourism satisfaction will become more and more important in the development of tourism. It can be said that improving tourist satisfaction is the starting point and ending point for the future development of the scenic area. Karatan Tara Prairie Scenic Area is located in the central Inner Mongolia, Hohhot is the earliest development and utilization of the surrounding tourist destination, with its natural geography, resource advantages. However, I found that, for Inner Mongolia grassland areas, both academia and scenic spots themselves, the survey of tourist satisfaction is still scarce. This article focuses on the tourists from the point of view of tourism to explore some of the problems Gegen Tara tourist attractions, and tourist attractions to improve tourist satisfaction put forward appropriate recommendations.