刘建新(上海三通广告有限公司总经理)“没有商品就谈不是广告,中国的商品走不出国门,中国的广告也就无法跻身于世界广告的大家庭”在戛纳,我感受至深的是广告无国界,尤其在当今世界经济发展的推动下,这一点更显得突出。这个“没有国界”指的是世界各国的商品在流通,广告也就随着商品的流通而流动,它对商品品牌的确立起着关键的作用。在戛纳,我所看到的平面 Liu Jianxin (General Manager of Shanghai Santong Advertising Co., Ltd.) “If there is no commodity, then it is not an advertisement. China’s merchandise will not go abroad, and China’s advertising will not be able to become a big family in the world of advertising.” In Cannes, I feel very much Advertising has no borders, especially under the current world economic development, this is even more prominent. This “no border” refers to the circulation of commodities in various countries of the world. Advertisements also flow with the circulation of goods. It plays a key role in the establishment of a brand of goods. In Cannes, the plane I saw