是“小而全”,还是新的突破?李如成解析“雅戈尔”产业链

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雅戈尔集团堪称中国服装行业的龙头,“雅戈尔”衬衫连续8年全国市场综合占有率第一,西服则连续两年折桂。在形成了一定规模的服装生产能力之后,“雅戈尔”构架了独具特色的市场网络,并且与国外品牌合作进行代理,最近更向服装上游产业——面料进军,动工建设“雅戈尔”纺织城,生产高档色织布、印染布和针织布,逐渐形成集纺织面料、成衣制造和连锁零售一体化的产业链结构。在崇尚细化分工的今天,“雅戈尔”以一个企业的力量延伸产业链,是重蹈“小而全”的覆辙,还是适应形势力图更大的发展?日前,本报 The Youngor Group is regarded as the leading player in China’s garment industry. The “Younger” shirt has the first comprehensive market share in the national market for eight consecutive years, and its suits have won two consecutive years. After forming a certain scale of clothing production capacity, “Younger” has constructed a unique market network, and has cooperated with foreign brands to perform the agency, and has recently moved to the upper garment industry—fabrics to start the construction of “Youngor” Textile City. Production of high-grade yarn-dyed fabrics, printing and dyeing cloths and knitted fabrics, and gradually forming an industrial chain structure integrating textile fabrics, garment manufacturing and chain retailing. In advocating the refinement of the division of labor today, “Younger” extends the industrial chain with the strength of a company, is to repeat the “small and complete” mistakes, or to adapt to the situation and strive to greater development?
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