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随着国家经济的不断发展,经济的发展也带动了很多企业的共同提升,企业在经营的过程中,能够通过适当的手段进行企业的经营与管理,能够有效提升企业的经济利益,增强了企业的竞争力。市场营销就是企业的经营管理的方式之一,能够使企业在竞争中获得最大的经济利益,开展经济活动,能够在市场营销的作用下,达成商品的创造,产品的交易等等。在市场营销的经营中,带动企业经济的发展。本文根据市场营销中的战略管理方向进行分析,能够找出市场营销战略管理的方向。
With the constant development of the national economy, the economic development has also led to the common promotion of many enterprises. In the course of business operation, the enterprises can carry out the management and operation of the enterprises through appropriate means, which can effectively enhance the economic interests of the enterprises and enhance the enterprises Competitiveness. Marketing is one of the ways of business management. Enterprises can get the greatest economic benefits in the competition, carry out economic activities, and can achieve the creation of goods, the trading of products and so on under the function of marketing. In the marketing business, promote economic development of enterprises. Based on the analysis of strategic management direction in marketing, this paper can find the direction of marketing strategic management.