论文部分内容阅读
高校图书馆微信服务呈现出较好的发展态势,平台建设的不规范性、运行管理效率低、丰富内容单一、宣传力度不足等制约了微信服务的进一步发展。本文基于上述现状,提出应对思考:加强宏观设计促平台建设规范性,完善管理机制促平台管理有效性,立足特色打造多元服务模式,线上线下,借助其他平台打造立体化宣传平台等。
The WeChat service of university library has shown a good development trend, and the non-standard platform construction, inefficient operation and management, ample content and lack of propaganda restrict the further development of WeChat service. Based on the above situation, this paper puts forward some countermeasures: strengthen the standardization of macroscopic design and promote platform construction, improve the management mechanism to promote the effectiveness of platform management, establish diversified service mode based on characteristics, go online and offline, and build a three-dimensional publicity platform through other platforms.