跨界合作往往将潮流边际效应发挥到最大。职业装的今天,已经形成一定的产业集群,资本大鳄、行业能手频频出招,突破过去非黑即白的刻板印象。曾以“都市白领首选品牌”为目标定位的百丝服饰,也在总经理周国兴的带领下成为弄潮儿。1998年创业初期,休闲装领域已被时装界的品牌大鳄占领,但职业装这片蓝海还是让极具前瞻性眼光的周国兴发现了,于是一个为都市时尚白领而打造的职业女装品牌就这样诞生了。2004年,周国兴陷入事业瓶颈,百丝遭遇了严重的资金问题,全年下来销售额只有一到两千万,基本无利润,连给员工发工资都成难题。是周 Cross-border cooperation tends to maximize the marginal effects of the trend. Wear today, has formed a certain industrial clusters, capital predators, industry experts frequently move to break through the past that black and white stereotypes. Once the “white-collar workers preferred brand ” as the goal of positioning 100 silk clothing, but also under the leadership of general manager Zhou Guoxing become beach-goers. In early 1998, the field of casual wear has been occupied by the fashion industry brand predators, but this piece of Blue Ocean is also equipped with a forward-looking vision of Zhou Guoxing found, so a fashion white-collar workers to create a professional women’s brand so born. In 2004, Zhou Guoxing plunged into the bottleneck of his career, and Baosi suffered a serious financial problem. With annual sales of only one to 20 million, Baosi has basically achieved no profit and even posed a problem for its employees. It is week