我国文化市场的发展滞后于整个市场经济的发展。长期以来,文化在我国只被看成是意识形态领域的东西,承认文化的商品属性是改革开放以后的事情。经历近20年的发展历程,我国的文化市场从小到大,从经营项目单一到品种多样化,充分显示了它强大的生命力。但在实践中,由于文化市场是从事文化生产和提供文化服务的行业,它所具有的商品属性和精神产品属性,注定其经济效益与社会效益是一对难以驾驭的关系。所以,在文化市场步入产业化的发展轨道中,要 The development of China’s cultural market lags behind the development of the entire market economy. For a long time, culture in our country has only been regarded as something in the field of ideology. It is acknowledged that the cultural attributes of culture are things after the reform and opening up. After nearly 20 years of development, China’s cultural market from small to large, from a single to a variety of business projects, fully demonstrated its strong vitality. However, in practice, because the cultural market is an industry engaged in cultural production and providing cultural services, the commodity and spiritual product attributes it possesses are destined to be unmanageable in economic and social benefits. Therefore, in the cultural market into the track of industrial development, we must