挖掘传统区域文化圈中的丰富传播资源,构建一种具有现代性的传播理念,营造一种和谐发展的社会氛围,既是区域文化传播打造核心竞争力的需要,也是传播媒介应该承担起的历史使命。现代传播理念要求,区域文化在传播过程中必须深入发掘其内涵, To excavate the rich resources of communication in the traditional regional cultural circle and to construct a modern communication concept and to create a harmonious social atmosphere is not only the need for regional cultural communication to build up its core competitiveness but also the historical mission that the media should shoulder . The concept of modern communication requires that regional culture must explore its connotation in depth,