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将成本更高、售价更高的产品销售出去。自身产品线的28%，国内豪华车混动市场80%的份额。雷克萨斯正给行业提供一个成功推动新技术市场化的范本。
大胆引入小心定价
【摘 要】
：
将成本更高、售价更高的产品销售出去。自身产品线的28%，国内豪华车混动市场80%的份额。雷克萨斯正给行业提供一个成功推动新技术市场化的范本。
【出 处】
：
21世纪商业评论
【发表日期】
：
2013年22期
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