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视觉传达设计(Visual Communication Design)是以视觉传播特定事物的主体行为。视觉传达设计以某种特定的目的为先导,通过可视化的艺术形式想被传达对象传递一些特定的信息,并且对其产生影响的一个过程。随着数字化媒体的发展和信息技术在各个领域中的广泛使用,视觉传达设计已经发生了巨大的变化,传统的静态媒体已经无法满足新世纪的需求,视觉设计在新空间、新媒体下具有了新的艺术提点,拥有更广阔的发展空间。
Visual Communication Design (Visual Communication Design) is the main act of visual transmission of specific things. Visual communication design is a process in which a specific object is taken as a guide and a visual art form wants the conveyed object to convey certain information and influence it. With the development of digital media and the widespread use of information technology in various fields, the design of visual communication has undergone tremendous changes. The traditional static media can not meet the needs of the new century. The visual design has the advantages of new media and new media New art tips, have a broader space for development.