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广告经营初探南方周末编委会广告领导小组南方周末创刊到今天已有１３年半时间，而广告工作的开展只有４年半时间，把广告作为办报的一个重要环节来经营只有１年半的时间，因此，我们谈报纸广告的经营，只能说是一种初探。南方周末编委会根据实践体会，提出了“三个轮子”...
Advertising management Southern Weekend editorial ad leading group Southern Weekend started its creation to 13 years and a half today, and advertising work carried out only four and a half years, the ads as an important part of running a newspaper to operate only a year and a half Therefore, we can only say that we are talking about the management of newspaper advertisements. Southern Weekend editorial board based on practical experience, put forward the “three wheels” ...