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随着网络技术的快速发展,迎来了更加亲民化的自媒体时代,在该时代背景下,加强了新闻舆论的广泛和快速传播,这同时为新闻舆论传播的引导机构带来了重要挑战。由于网络环境的不确定性和自媒体使用者的随意性,目前对于新闻舆论的引导工作仍然存在较多问题,所以,引导机构逐渐开始实施相关政策,确保人们能够在正确地引导下,加强认识和利用新闻舆论的相关信息的能力。本文对自媒体时代新闻舆论的传播的内容以及特点进行了简单地介绍,根据这些特点以及目前存在的相关引导方面的问题,提出具有针对性的解决措施,使人们能够在安全可靠的网络环境中,利用新闻舆论中可利用的信息资源,使新闻舆论能够在良性的环境下进行运转,对人们的生活和发展产生积极的影响。
With the rapid development of network technology, ushered in a more personal and self-media era, in the context of this era, to strengthen the broad and rapid dissemination of news media, which also brings important challenges for the guiding agency of news media. Due to the uncertainty of the network environment and the randomness of users from the media, there are still many problems with regard to the guidance of news media at present. Therefore, the guidance agencies are gradually implementing relevant policies to ensure that people can enhance their understanding under the correct guidance And the ability to make use of news-related information. This article briefly introduces the content and characteristics of the media public opinion from the media era. According to these characteristics and the existing guidance problems, this paper puts forward some pertinent solutions to make people in a safe and reliable network environment , Making use of the information resources available in news media so that news media can operate in a benign environment and have a positive impact on people’s life and development.