本文通过对红色文化领域物质与精神两方面产品的研发现状与经验的分析,结合未来设计领域的发展趋势,提出开发体验性和个性化的红色文化产品。以河北省为例,探讨如何在实现红色文化产品的价值同时,更好的使红色文化为当代精神文明建设服务。 Based on the analysis of the present situation and experience of material and spiritual products in the field of red culture, combined with the development trend in the future design field, this paper proposes the development of experiential and personalized red cultural products. Taking Hebei Province as an example, this paper discusses how to make the red culture better serve the construction of contemporary spiritual civilization while realizing the value of red cultural products.