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传统订单管理主要目的为“压货”与国外家电市场直营的形式所不同,中国家电产业自诞生以来,就形成了具有本土特色的产、供、销一条涉及厂商、上下游、终端等多方的供应链条。在这个链条上,消费者看到的是品牌的影响力和在终端的号召力,而处于产业链中间层的代理商群体,最初很少有人关注。实际上,代理商也是具有中国特色的家电群体。由于我国终端形态复
The main purpose of traditional order management is different from that of direct selling of foreign home appliance market. Since the birth of Chinese home appliance industry, it has formed a series of production, supply and marketing products with local characteristics, including upstream and downstream terminals And other multi-supply chain. In this chain, consumers see the influence of the brand and the appeal in the terminal, while the agent group in the middle of the industrial chain, initially little attention. In fact, agents are also household appliances with Chinese characteristics. As China’s terminal complex form