电视是老百姓了解社会与信息的重要窗口,也是丰富人们生活的重要内容。近年来,电视节目内容更加丰富、种类更加繁多,人们对电视节目的选择空间也越来越大,人们的要求也越来越高,需求也在逐渐转变。本文就此问题进行了研究,分析了观众最喜爱的电视节目类型,阐明了目前电视节目存在的不足,然后为电视台节目的调整和创新提出了建议。 Television is an important window for people to understand social and information, as well as an important part of enriching people’s lives. In recent years, the contents of television programs have been enriched and more diverse. People have more and more options for television programs. People are demanding more and more and their needs are gradually changing. This paper studies the issue, analyzes the types of television programs favorite of viewers, clarifies the shortcomings of current television programs, and then puts forward suggestions for the adjustment and innovation of television programs.