北京,作为2008年第29届奥林匹克运动会的主办城市,在2001年申办成功之后就开始关注和研究奥运场馆的赛后运营问题。体育局、学术界、奥组委、市政府以及其他研究单位都花了不少时间和精力研究奥运后北京新建奥运场馆的运营问题。但是,北京市新建的奥运场馆不论从场馆的品牌知名度,场馆认知度,管理经验,运营历史还是目前北京消费群体的消 Beijing, the host city of the 29th Olympic Games in 2008, began to pay attention to and study the post-match operational problems of the Olympic venues after its successful bid in 2001. Sports Bureau, academia, BOCOG, municipal government and other research institutes have spent a lot of time and energy studying the operation of Beijing's newly built Olympic venues after the Olympic Games. However, the new Olympic venues in Beijing, irrespective of venue brand awareness, venues awareness, management experience, operating history or the current consumption of consumer groups in Beijing