西湖龙井茶,和西湖一样,是杭州的符号,也是杭州人引以骄傲的珍品。“西湖龙井”自被授予地理标志证明商标、中国驰名商标后,更成为中国农产品区域公用品牌的“金字招牌”。如何保护这块“金字招牌”形成更大的品牌效益?“西湖龙井”开展了一场持久的品牌保卫战。从源头保护好“西湖龙井”品质西湖龙井孕育于西湖秀丽的湖光山色之中,这里年平均温度16℃,年降水量1400毫米,独特的自然环境、气候条件以及加工技艺,形成了“色绿、香郁,味甘, West Lake Longjing tea, like West Lake, is a symbol of Hangzhou, Hangzhou is proud of the treasures. ”West Lake Longjing “ has been granted the Geographical Indication Certificate and the China Well-known Trademark, and has become the ”gold signboard“ of the public brand of China’s agricultural products. How to protect this piece of ”gold sign“ to create greater brand benefits? ”West Lake Longjing“ launched a lasting brand war. From the source to protect ”West Lake Longjing “ quality West Lake Longjing was nurtured in the lakes and mountains of the beautiful West Lake, where the annual average temperature of 16 ℃, the annual rainfall of 1400 mm, the unique natural environment, climatic conditions and processing technology, forming a ” Green, fragrant, sweet,