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文章阐述了新媒体的概念及其传播特点,分析了新媒体环境下高校宣传工作面临的挑战,结合实际给出了做好当前新媒体环境下高校宣传工作的对策。
The article expounds the concept of new media and the characteristics of its dissemination, analyzes the challenges of propaganda work in colleges and universities in the new media environment, and gives the countermeasures of doing well the propaganda work of colleges and universities under the new media environment in light of the actual conditions.