论文部分内容阅读
在新经济中生存,企业就像游弋在汪洋中的一条小船。而即使是航空母舰,也不可能靠单打独斗来获胜。柯达公司,向来以保守型的内部产品创新为特征,即使是成为跨国公司以后,在市场竞争中也是以一种相对封闭的状态与富士斗得死去活来。进入新世纪,柯达变了,先是选准了“数码彩色”这块新奶酪咬住不放,然后是与相关联的企业实行“捆绑”。在最近不到半年的时间里,先后与三星、联想和长虹就数码产品的联合开发建立了战略联盟关系,
Surviving in the new economy, businesses are like a boat cruising in the ocean. And even aircraft carriers can not win on their own. Kodak Company has always characterized its conservative internal product innovation. Even after becoming a multinational corporation, it has also been able to die in a relatively closed market with the Fujifilm in the market competition. In the new century, Kodak has changed. First, the new piece of digital color has been chosen and bites. Then it is bundled with related enterprises. In recent less than six months, met with Samsung, Lenovo and Changhong digital products jointly established a strategic alliance,