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案例背景作为保健行业中健康产业的新生代,成立于2001年的青岛海洋世纪生物工程有限公司推出的拳头产品--欧参宝,在产品定位,品牌营销,市场开拓,区域扩张等方面有着自己独特的理念和操作,创造了产品上升期阶段的不凡业绩,总结提炼的《欧参宝市场操作体系》和《欧参宝专卖店运营书册》,就是该公司在多年市场运作中得出的独门秘籍和走出去的护身符。作为我国海洋生物产业和海参精加工行业的代表性企业,海洋世纪在短短的几年之内取得如此辉煌的业绩,其成功之道对众多成长型企业的发展有着重要的借鉴意义。
Case Background As a new generation of the health industry in the health care industry, the key product launched by Qingdao Ocean Century Bioengineering Co., Ltd., established in 2001, has a unique position in product positioning, brand marketing, market development, and regional expansion. The unique concept and operation have created extraordinary performance in the rising period of products. The summed-up “European Bao Market Operation System” and “European Bao Store Operational Book” are the unique results that the company has obtained in the multi-year market operation. Cheats and amulets to go out. As a representative enterprise in China’s marine bio-industry and sea cucumber processing industry, Ocean Century has achieved such a splendid achievement in a short period of several years. Its success has important implications for the development of many growth-oriented companies.