从本质上说,媒介只有满足受众的某种需要,才能获得存在的价值。因而,无论在中国还是西方,在新闻学界还是业界,媒体须服务受众,都已成为共识。媒体服务的内容与方式十分丰富,而为受众排忧解难,是党报联系群众、服务人民的重要传统和鲜明特点。它关照受众,惠及受众,是媒体为受众提供的一种具有人本意义的服务。 Essentially, the media can only be existential if it meets one of the needs of the audience. Therefore, both in China and the West, in the journalism field or in the industry, the media must serve the audience and it has become a consensus. The contents and methods of media services are very rich, and solving problems for the audience is the important tradition and distinctive feature of the party newspaper contacting the masses and serving the people. It cares about the audience, benefiting the audience, is a kind of humanistic service provided by the media for the audience.