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随着电子商务的快速发展,电子商务专业毕业生在进入人才市场时本应抢手,但事实并非如此。据调查电子商务专业应届毕业生就业率远远低于全国大学生就业平均水平。造成这种局面的根本原因在于电子商务人才的教育和培养方面还存在欠缺,高职也不例外。本文在分析高职电子商务专业课程设置误区的基础上,认为高职院校电子商务专业课程设置的核心是经贸类课程,并在经贸类课程中恰当地融入信息技术。
With the rapid development of e-commerce, e-commerce graduates should be sought after entering the talent market, but this is not the case. According to the survey, the employment rate of graduates of e-commerce majors is far lower than the average level of university graduates nationwide. The root cause of this situation lies in the lack of education and training of e-commerce talents, and higher vocational education is no exception. Based on the analysis of the misunderstandings of the curriculum of e-commerce majors in higher vocational colleges, this paper concludes that the core of the curriculum of e-commerce majors in higher vocational colleges is economic and trade courses, and that information technology is properly integrated into economic and trade courses.