编者按:公交、地铁、航空领域所具有的媒体价值,早在上世纪90年代就已经显现,本世纪初,三大交通系统中新媒体异军突起,上演了激烈的资本与渠道之争。轰轰烈烈的割据年代之后,新媒体行业前期的市场成效已得到广泛认可,其杰出的市场表现引人入胜,各家积累的宝贵经验更发人深思。 Editor’s Note: The value of the media in public transportation, subway and aviation has long been evident in the 1990s. At the beginning of this century, the new media in the three major transport systems emerged suddenly and staged a fierce debate over capital and channels. After the vigorous separatist era, the market performance of the new media industry has been widely recognized in the early days. Its outstanding market performance has attracted people’s attention and the valuable experience accumulated by various parties has given more thought to it.