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智能手机用户的快速增长,带动了包括旅游在内的各类APP的快速及多样化发展。我国越来越多的消费者通过旅游APP搜索旅游信息。本文对消费者利用旅游APP信息搜索努力及影响因素进行了实证研究。通过研究可以看到,消费者利用旅游APP信息搜索努力与感知风险无关,与易用性、无处不在性、产品知识、网络信任、创新意识和智能手机涉入成正相关。根据研究结论,本文对消费者以及旅游APP开发者提出一些启示和建议。
The rapid growth of smartphone users has driven the rapid and diversified development of various APPs including travel. More and more consumers in our country search tourism information through the tourism APP. This paper conducts an empirical research on consumers’ efforts in using tourism APP information search and its influencing factors. Through the research, we can see that consumers’ use of tourism APP information search efforts has nothing to do with perceived risk, and is positively related to ease of use, ubiquity, product knowledge, network trust, innovation awareness and smartphone involvement. According to the conclusion of the study, this paper puts forward some suggestions and suggestions to consumers and developers of tourism APP.