随着我国社会经济的不断发展,也相应的促进了我国传媒行业的发展。近些年来,随着各个城市电台新闻频道的发展,竞争也在不断的激烈,因此,各个城市的电台需要有自己的特色,具有自己的品牌。本文针对于城市电台新闻频道的品牌战略进行了具体的分析和研究,希望通过本文的探讨,能够为相关方面的研究提供理论性的参考。 With the continuous development of our country’s social economy, it has correspondingly promoted the development of the media industry in our country. In recent years, with the development of news channels in various cities and radio stations, the competition is fierce. Therefore, radio stations in various cities need to have their own characteristics and their own brands. This article specifically analyzes and studies the brand strategy of the city radio news channel, and hopes to provide a theoretical reference for the relevant research through the discussion of this article.