“金嗓子喉宝”是糖果还是保健品?“可采”是药品还是化妆品?“脑白金”是保健品还是礼品?成功地运用品类构建,不仅可以使企业避免激烈竞争的困扰,而且可以以较低的推广费用获得无人竞争的独享优势。 “Golden Throat Lips” is a candy or health care products? “Can be taken” is a medicine or cosmetics? “Melatonin” is a health product or a gift? Successful use of category construction, not only can make the enterprise to avoid fierce competition Troubled, but also to lower the cost of access to exclusive advantages of uninhabited competition.