“到2015年,‘芙蓉王’销售收入要达到1000亿元,力争率先进入‘461’的第一方阵。”2010年4月,湖南中烟工业有限责任公司明确提出这一品牌发展目标。事实上,自1994年问世以来,“芙蓉王”一直保持着稳健发展态势,既不过于冒进,也不过于保守,以一种浑然天成的状态巧妙轻盈地完成一次又一次跨越。2007年7月,“芙蓉王”开始领跑行业一类烟销量,从此 “By 2015, ’Furongwang’ sales revenue to reach 100 billion yuan, and strive to be the first to enter the ’461’ of the first phalanx. ” April 2010, Hunan Tobacco Industry Co., Ltd. clearly put forward the brand development aims. In fact, since its introduction in 1994, “Furong Wang” has maintained a steady development trend. It is neither too aggressive nor too conservative, and has repeatedly and leapfrogged it skillfully and completely in a completely natural state. July 2007, “Furong Wang ” began to lead the industry a class of cigarette sales, from then on