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随着高科技的飞速发展,在传媒界,电视策划的疆域也因传播技术的日益更新而无限延展,电视策划的力度及创新与“节目精品化——栏目个性化——频道专业化——频道品牌化”的电视发展战略相呼应,不断催生新的媒介事件。从某种意义上说,央视社会与法频道就是这样一个完全策划的产物。它是中国电视传煤的旗舰——中央电视台正式提出“品牌化”战略,推行以打造频道品牌、创造收视效益为核心,以人财物资源和相关社会资源的协作整合为手段的一体化管理后的一个重要成果。通常,一个频道的整体策划,不外乎这些因素:理念、内容与形态,如果把频道比做一只苹果的话,策划行为可细分为:核心——果肉——表皮这由内而外的三个层次。社会与法频道也不例外。一、策划·核心——频道资源与传播平台的评价与预测
With the rapid development of high technology, in the mass media, the territory of television planning is also infinitely extended due to the ever-increasing renewal of broadcasting technologies. The intensity and innovation of television planning and programs have been greatly improved. - Program Personalization - Channel Specialization - - Channel Branding “television development strategy echoes, and constantly give birth to new media events. In a sense, CCTV Social and Legal Channel is such a fully planned product. It is the flagship of China’s television transmission coal - CCTV formally proposed ”brand " strategy, the promotion of channel brands to create and create viewing efficiency as the core, with people and property resources and related social resources for the integration of means of integration An important result after management. Generally speaking, the overall planning of a channel is nothing more than these factors: concept, content and form. If the channel is compared to an apple, the planning can be subdivided into: core - pulp - skin from the inside out Three levels. Social and Legal Channel is no exception. First, the planning core - channel resources and communication platform for the evaluation and prediction