怎样看待今年的市场和营销政策 本期我们以大家谈的方式,对今年的空调市场和营销政策进行了盘点。盘点后,业内人士有哪些看法呢?大概这样几点: 今年天公不作美,淡季太长,酷热时节太短。 消费者对品质、服努要求越来越高,越来越挑剔,手中的货币,“该出手时不出手”,选购越来越理性。买卖难做。 价格竞争越搞越激烈。无论对制造 How do you see this year’s market and marketing policies? In this issue, we have taken inventory of this year’s air-conditioning market and marketing policies. After the inventory, what are the views of the industry? Probably the following points: This year, the public is not the United States, the off-season is too long, the hot season is too short. Consumers are increasingly demanding about quality and service, and they are increasingly finicky. The money in their hands is “not to be sold when they are shot”, and buying is more rational. It is difficult to buy and sell. The price competition has become more intense. Regardless of manufacturing