李东生那篇著名的《鹰之重生》引起很多人对这一典故的热衷及传播,但并非每个人都仔细领会了其几年来在挫折起伏中的感悟。其实,TCL的经历对国内欲进军海外业务的企业有很多的启示,对于国企改制后企业自立生存、实现再生,同样也有着启迪。启示一:企业文化管理很重要 Li Dongsheng’s famous “rebirth of the eagle” has aroused many people’s enthusiasm and dissemination of this story, but not everyone carefully comprehends the sentiment in the ups and downs over the past few years. In fact, TCL’s experience on the domestic enterprises want to enter the overseas business has a lot of inspiration for the reform of state-owned enterprises to survive independently, to achieve regeneration, also have enlightenment. Revelation A: Corporate culture management is very important