传统的经济理论告诉我们,顾客是理性的,有判断能力的,不要去瞎操心。真实的人类行为,与教科书差距远矣。为友人的孩子买书,看到刘墉的《我不是教你诈》,颇觉有趣。其中一则故事写某学生参加完喜宴,把剩下的食物包回寝室,送给室友当消夜。虽然一看就知道,都是宾客碰都没碰的好东西,但他的室友却当场翻脸,把食物摔在地上。用前些年的行话,可谓是把“小意思”变成了“不好意思”。吓得人不敢送礼了吗?大可不必。人性是共通 Traditional economic theory tells us that customers are rational, judgmental, do not go blind to worry about. True human behavior, far from the textbook gap. Buying a book for a friend’s child and seeing Liu Xie’s “I’m not teaching you fraud” is quite interesting. One of the stories to write a student to attend a wedding, the rest of the food package back to the bedroom, roommate when the consumer night. Although at first glance, he knew that they were all good things that guests did not touch, but his roommate fell out on the spot and dropped the food on the floor. A few years ago with the jargon, can be described as “little meaning ” into “sorry ”. Scared people afraid to gift yet? Needless to say. Humanity is common