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2002年腊月二十三日早晨,杭州、长沙等7个城市,5万户家庭, 像往常一样,打开家门,蓦然发现,门扉上挂着一个红色的健康如意结。这份神秘的礼物竟然勾起7座城市所有家庭的神经,连邻里见面第一句问候都是“收到礼物没有?”这就是21金维他的神秘杰作。21 金维他就是凭借这样的策划,让其产品在短短两年时间里,从浙江老家杀向了全国,销售额从8000万元上升到5．1亿元。
On the morning of the twelfth lunar month on the twelfth lunar January, 2002, 50,000 households in seven cities including Hangzhou and Changsha opened their homes as usual and found a red health knot hanging on the door. This mysterious gift actually evoke the nerves of all the families in seven cities. The first greetings in the neighborhood are “Do you not receive the gift?” This is the mysterious masterpiece of 21 Golden. 21 Golden Victoria is by virtue of this plan, so that their products in just two years, from home in Zhejiang killed to the country, sales rose from 80 million yuan to 510 million yuan.