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域名是互联网识别和定位计算机层次结构式的字符标识,与计算机的互联网协议(IP)地址相对应。由于域名具有标示性和价值性,域名与商标特点的差异使两者产生剧烈的冲突。域名作为互联网时代的重要位置资源,应该引起人们的关注。文章以美国总统大选与域名结合为切入点,通过分析域名的概念,以及域名与商标冲突原因,探索解决域名与商标冲突的路径,以期完善域名保护制度从而促进互联网经济的发展。
The domain name is a character identifier of the Internet identifying and locating a computer hierarchy, corresponding to a computer’s Internet Protocol (IP) address. Due to the markedness and value of the domain name, the difference between the domain name and the trademark makes the two have a violent conflict. Domain name as an important position in the Internet age resources, should cause for concern. Based on the analysis of the concept of domain name and the reason of the conflict between domain name and trademark, the article explores the way of resolving the conflict between domain name and trademark in order to improve the domain name protection system and promote the development of Internet economy.