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作为知识密集、技术密集、人才密集的广告业是我国现代服务业的重要构成。在市场经济运行中,广告作为生产者与消费者的中介,具有辅佐企业开拓市场、培育品牌和引导消费的特殊功能,其发展水平,是一个国家或地区市场经济发育程度、科技进步水平、综合经济实力和社会文明质量的重要反映。特别自豪的是,当我国正大力发展现代服务业和创意产业,
As a knowledge-intensive, technology-intensive, talent-intensive advertising industry is an important component of China’s modern service industry. In the operation of market economy, advertisement, as an intermediary between producers and consumers, has the special function of assisting enterprises to develop new markets, cultivate brands and guide consumption. The level of its development is the degree of economic development in a country or region, the level of scientific and technological progress, Economic strength and social civilization, an important reflection of the quality. It is especially proud that when our country is vigorously developing modern service industries and creative industries,