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将企业文化与专业教学相融合,是近几年高职教学中比较有效的一种教学方式,不仅能有效提高教学效率和水平,还能促使学生更加充分地了解企业文化以及市场实际情况。本文简要阐述了在高职专业教学中渗透企业文化的意义,以及该方法实施的可行性,并在此基础上,以市场营销教育为例,详细分析了企业文化在高职专业教学中的渗透。
The combination of corporate culture and professional teaching is a more effective teaching method in higher vocational education in recent years. It not only can effectively improve the teaching efficiency and level, but also can promote students to fully understand the corporate culture and the actual market conditions. This article briefly expounds the significance of infiltrating the corporate culture in higher vocational teaching and the feasibility of the implementation of the method. Based on this, taking marketing education as an example, it analyzes the penetration of corporate culture in higher vocational teaching .