所谓售后服务,是指在商品售出以后所提供的各种服务活动。从营销工作来看,售后服务也是一种促销手段。在产品跟踪服务过程中,销售人员要采取各种配套措施和方法,通过售后服务提高企业的信誉和品牌价值,扩大产品的市场占有率,提高销售工作的效率及效益。纵观发达国家的汽车发展 The so-called after-sales service, refers to the sale of goods provided after the various service activities. From the marketing point of view, after-sales service is also a promotional tool. In the process of product tracking service, sales personnel should adopt various supporting measures and methods to enhance the credit and brand value of the enterprise through after-sales service, expand the market share of the products and increase the efficiency and benefit of the sales work. Looking at the automobile development in developed countries