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近日,BrandZ全球品牌价值榜单的发布者,世界传播巨头WPP集团旗下调研机构MillwardBrown(华通明略)发布了首期“BrandZ?中国出海品牌30强”排行榜及报告。报告指出中国品牌已经得到全世界的关注。中国企业的国际化运营已经迈向了一个新的台阶,中国企业已经成为全球市场格局中不可小觑的力量。一方面,“一带一路”战略的纵深推进拓展了企业投资的空间和力度;另一方面,投资行业的多元化以及海外并购的频繁出现,也让中国企业越来越活跃于国际舞台。今年两会上,李
Recently, the publisher of MillwardBrown, the publisher of BrandZ Global Brand Value List and world leader in WPP Group, released the first issue of “BrandZ® Top 30 China Outbound Brands” and its report. The report pointed out that the Chinese brand has been the world’s attention. The international operation of Chinese enterprises has taken a new step. Chinese enterprises have become an undeniable force in the global market. On the one hand, the “One Belt and Road Initiative” strategy has pushed forward the space and intensity of corporate investment. On the other hand, the diversification of investment industries and the frequent occurrence of overseas mergers and acquisitions have also made Chinese enterprises increasingly active in the international arena. Two sessions this year, Lee