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编者按:在刚刚结束的第43届世界广告大会上,中国元素成为本届大会的热点话题,大会特此开设“中国元素世界分享”主题论坛,五位业界专家、知名学者从各个维度分享了自己精彩的观点。中国文化博大精深,中国文化如何塑造品牌的国际影响力?中国元素是否能成为全球广告业发展的催化剂?且听各位嘉宾的真知灼见。(以下文章根据第43届世界广告大会论坛速录整理)
Editor’s Note: At the just-concluded 43rd World Advertising Congress, the Chinese element has become a hot topic at this conference. The General Assembly hereby set up a forum for the theme of “China’s elemental world sharing.” Five industry experts and renowned scholars share in all dimensions My own wonderful point of view. Chinese culture is profound and profound, how can Chinese culture shape the international influence of the brand? Can Chinese elements become the catalyst for the development of the global advertising industry? And listen to the insights of distinguished guests. (The following article according to the 43rd World Advertising Congress Forum Supra Footwear finishing)