《江南Style》是2012年风靡互联网的一部音乐电视作品,它病毒式地迅速广泛传播,并在全世界范围内掀起模仿其“骑马舞”的热潮。通过对作品表象的分析,可以发现一些隐藏在现象后的美学观念。《江南Style》削平了深度,有着显著的技术美学因素;而且,不论是音响构成、“鸟叔”的草根形象还是镜头剪辑都有着后现代主义解构特征;“鸟叔”在这部音乐电视中是卑琐性的自由释放的狂欢肉体,作品所带来的社会影响也充满了狂欢化特质。 Gangnam Style, a music and television installation swept the Internet in 2012, spreads rapidly and virally and spawns a wave of imitating its “horse-riding” world-wide. Through the analysis of the appearance of works, we can find some hidden aesthetic ideas in the phenomenon. “Jiangnan Style” flattened the depth, has a significant technical aesthetics; and, regardless of the sound composition, “bird uncle ” grassroots image or the lens clip has a postmodernism deconstruction characteristics; Ministry of music and television is a humble liberty carnival body, the social impact of the work is full of carnival characteristics.