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金鹰卡通卫视作为全国范围内具有强大影响力的卡通卫视平台,其《人偶总动员》栏目作为今年频道主打的现象级人偶真人秀,明星与呆萌人偶通过任务比拼及竞技环节,在网络及媒体中引发了未播先热的效应。而方特是一个充满活力、欢乐、梦想的主题乐园品牌,其所创造的欢乐概念与节目理念不谋而合。因此选择与金鹰卡通卫视合作,完全符合方特品牌的营销策略。除了在节目中进行广告投入,方特还会利用节目的知名度,通过线上线下的媒体、异业合作平台
Golden Eagle Cartoon TV as a nationwide strong influence of the cartoon TV platform, the “doll total mobilization” section as the flagship of this year’s channel phenomenal doll reality show, celebrity and fooling doll through the task of competition and competitive links in the network And the media caused the effect of not broadcasting the first heat. The special side is a vibrant, happy, dream theme park brand, the concept of creating happiness and program ideas coincide. So choose Golden Eagle cartoon TV cooperation, in full compliance with the special brand marketing strategy. In addition to advertising in the program, Fanta will also use the program’s visibility, through online and offline media, heterogeneous cooperation platform