职业教育的核心和本质就是就业教育。本文探索的是在市场营销学课程教学中如何坚持以学生为主体,以就业为导向,实施项目教学法,加强专业设计技能训练,从而更好地培养提高学生的职业能力。 The core and essence of vocational education is job education. This article explores how to insist on taking students as the main body, taking the employment as the orientation, carrying out the project teaching method and strengthening the professional design skills training in the marketing course teaching so as to better cultivate and improve the students’ professional ability.