本文认为,中国互联网发展的20年,也是中国网络媒体从弱到强、从边缘到主流的20年这并非只是一个媒体的壮大过程,它也是一个网络媒体向网络社会扩展的过程经过20年渐进与扩张的中国网络媒体,正在一个全新的网络社会的版图上,开始新一轮的发展与竞争。新闻网站与传统媒体究竟去向何方,也必须在“网络社会”而不仅是“网络媒体”这样一个基础上进行新的思考与谋划。 This paper argues that 20 years of Internet development in China is also a weak and strong online media in China, from the edge to the mainstream of 20 years. This is not just a process of expanding media. It is also an online media to network social expansion process after 20 years of gradual With the expansion of China’s online media, is a new network of social territory, the beginning of a new round of development and competition. Wherever news websites and traditional media go, they must also make new thinking and planning on the basis of a “network society” instead of just “network media.”