九十年代以来，我国社会经济发展步入高速增长的时期，本市国民经济增长速度高于全国平均水平，人均收入水平逐年提高，居民储蓄余额不断增长，个人消费支出稳定增加。而随着社会经济的发展，消费者的消费观念发生了变化，从而引起消群行为的变化，这就要求商业经营必须适应这 Since the 1990s, China’s socio-economic development has entered a period of rapid growth. The growth rate of the country’s national economy is higher than the national average, the level of per capita income has increased year by year, the balance of household savings has been increasing, and personal consumption expenditure has steadily increased. With the development of social economy, the consumer’s concept of consumption has changed, which has led to changes in the elimination of group behavior. This requires that business operations must adapt to this