“武林外传”是中国影视文化产业中,将文化产品品牌化、市场化、产业化的少有成功案例,在中国影视文化产业历史上,更是开创了以情景喜剧为源头,开发衍生产品的先例。本文就将以《武林外传》的产业化建构为例,对“文化全产业链”模式进行一个深入的阐释。 “Legend of Martial Arts” is one of the few successful cases of brand culture, marketization and industrialization of cultural products in China’s movie and TV industry. In the history of China’s movie and TV culture industry, it has even created a scene-based comedy as a source to develop derivative Product precedent. This article will be “Wulin rumor” industrialization as an example, on the “cultural industry chain” mode for an in-depth explanation.