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专为年轻、富有的客户群体打造随着奢侈品专营网站的大获成功,几乎所有的奢侈品品牌都无法再拒绝网络。2010年冬季的一天,法国人米勒到达伦敦,准备参加当晚开始的时装周。结果,航空公司弄丢了她的行李,米勒为未来一周精心准备的服装全没了着落。她并没有慌张,而是拿出黑莓手机,在机场赶往酒店的路上登陆了一家购物网站。
Created specifically for young, wealthy customer groups With the success of luxury franchise websites, almost all luxury brands can no longer refuse the Internet. In the winter of 2010, the Frenchman Miller arrived in London and was ready to participate in the fashion week that night. As a result, the airline lost her luggage. Miller’s well-prepared clothing for the coming week was completely lost. Instead of panicking, she took out her BlackBerry and landed on a shopping site on the way to the hotel at the airport.