“酒文化”走俏的反思缘诚近几年“酒文化”这个词儿走俏，时常见诸于大众媒体和酒广告中。咱并不反对从文化的视角来发掘酒这种物质产品的文化内涵，也不反对人们对消费行为作文化的审视。咱中国的名酒享誉世界，中国的造酒历史源远流长，早在商代甲骨文中就有酒字，史载... In recent years, the term “wine culture” has gained popularity. It is often seen in the mass media and liquor advertisements. We are not opposed to exploring the cultural connotation of wine as a material product from a cultural perspective, nor do we oppose people’s consideration of the culture of consumption. We Chinese famous world-renowned wine, wine making history of China has a long history, as early as Shang Shang Oracle There are wine, history ...