论文部分内容阅读
路盛章:1969年毕业于中央工艺美院附中,没上过大学;1969年至1973年去插队;1973年至1979年工作于国家造币厂;1979年考上中央工艺美院研究生,1982年毕业分配于中国广告联合总公司,由客户做起,担任过市场调查部主任;1987年被正式任命为创意总监,据说是大陆被正式任命的创意总监第一人;1988年担任公司总监:1990年任中广联副总经理,1993年调往北京广播学院广告学系当教师,自此开始边教书育人,边做广告的生涯;1997年开始,担任过全国广告作品展评委、广电部印象奖评委、公益广告评委;1998年3月应邀担任亚太广告节评委;1998年6月兼职中广联创意总监。
Lu Shengzhang: Graduated from the Central High School of Fine Arts in 1969 in the High School Attached to the Middle School; never went to university; went to the queue from 1969 to 1973; worked in the National Mint from 1973 to 1979; graduated from the Central Institute of Art and Technology in 1979, 1982 He graduated from China Advertising United Corporation with a year of graduation. He started as a customer and served as director of the market investigation department. In 1987, he was officially appointed as a creative director. He is said to be the first person to be officially appointed as a creative director in mainland China. In 1988, he served as a company director: In 1990, he was appointed as the deputy general manager of China Guanglian. In 1993, he was transferred to the Department of Advertising at the Beijing Broadcasting Institute as a teacher. Since then, he has started teaching and educating people while advertising. In 1997, he served as a judge of the national advertising exhibition and the impression of the radio and television department. Award judges and public service advertisement judges; in March 1998, he was invited to serve as the judge of the Asia Pacific Advertising Festival; in June 1998, he was the creative director of China-Guangdong.