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语码转换是言语交际活动中的普遍现象。以语言顺应模式为依据,以国内报纸和电视等媒体语言中的语码转换为例子,探讨其成因,可知传媒用语中的语码转换是双语交际者在语言选择中对于语言现实、社会规约和心理动机等主要语境因素进行顺应的结果。
Code-switching is a common phenomenon in verbal communication activities. On the basis of linguistic adaptation mode, this paper discusses the causes of code-switching in the media languages such as newspapers and television in the country. It can be seen that the code-switching in media terms is one of the major reasons for bilingual interlocutors’ Psychological motivation and other major context factors to adapt to the results.