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编者按一夜之间,“品牌年轻化”这几个字似乎成为了中国营销界的金科玉律,无论是广告主,还是媒体、广告公司,几乎是言必称“年轻化”。而在经过了一轮的虚心学习之后,广告主们发现,其实自己一直都在潜移默化、或多或少地做着这方面的尝试,无奈收效甚微。对于广告主而言,“品牌年轻化”的观点是不需要被洗脑
Editor’s note overnight, “brand rejuvenation ” these words seem to be the golden rule of China’s marketing industry, whether advertisers, or media, advertising companies, almost certainly will be called “young”. After a round of humbly learning, advertisers found that, in fact, they have been subtle, more or less doing this attempt, but with little success. For advertisers, the idea of “brand rejuvenation” does not require brainwashing