编者按一夜之间,“品牌年轻化”这几个字似乎成为了中国营销界的金科玉律,无论是广告主,还是媒体、广告公司,几乎是言必称“年轻化”。而在经过了一轮的虚心学习之后,广告主们发现,其实自己一直都在潜移默化、或多或少地做着这方面的尝试,无奈收效甚微。对于广告主而言,“品牌年轻化”的观点是不需要被洗脑 Editor’s note overnight, “brand rejuvenation ” these words seem to be the golden rule of China’s marketing industry, whether advertisers, or media, advertising companies, almost certainly will be called “young”. After a round of humbly learning, advertisers found that, in fact, they have been subtle, more or less doing this attempt, but with little success. For advertisers, the idea of ​​“brand rejuvenation” does not require brainwashing