说新闻是将报纸的大众传播效果与广播电视的类人际传播效果相结合,在实现大众传播的同时努力向人际传播回归,借助类人际传播使传播效果最大化。在大众传播领域与“播”者相比,“说”者个性鲜明,与受众心理距离贴近、平等交流感强。那么,怎样强化这种播报方式与技巧为百姓所认可及喜爱,是值得我们探讨的。 Saying that the news is to combine the mass media effect of the newspaper with the interpersonal communication effect of radio and television so as to realize mass communication and at the same time endeavor to return to the interpersonal communication and maximize the communication effect by means of interpersonal communication. In the field of mass media and “broadcast ” compared to those who “said ” who distinctive personality, close to the audience’s psychological distance, sense of equality and exchange. So, how to strengthen this broadcast methods and techniques for the people recognized and loved, it is worth our exploration.